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Case Studies

This is a collection of results the clients who works with me have earned.

SEO for A Large Electronics Ecommerce Store B2C

This is a year over year comparison of August 2019 vs, August 2018 for an ecommerce store that sells high-end tech to consumers.

Results:

  • Traffic up 210%
  • Revenue up 228%

Challenges:

It is a large site built on a custom platform with many technical elements that are not ideal for SEO. By focusing on the data, we were able to scale efforts that were actually working.

What worked?

  • Evergreen content campaigns where we created several pillar pages
  • Technical SEO / Auditing to find the low hanging opportunities and the larger obstacles that were preventing the site from ranking
  • Speed optimization

SEO principle I learned here:

Strategies differ from site to site. It is more important to know what not to do as well as what to do.


SEO For A Large Ecommerce Health and Medical Supply Store B2C

Results

  • Traffic up 200%
  • Revenue up 31%

Challenges:

This is a store that sells products to help people with incontinence. This site was using an expensive enterprise SEO software suite and just not seeing the results from it. It is a similar story to most teams I work with. SEO can be so abstract that it becomes difficult to prioritize what is worthwhile over what is not.

What worked?

  • Evergreen content campaigns where we created several pillar pages
  • Improving the click through rate (CTR) of existing content
  • Speed optimization
  • Technical SEO / Auditing to find the low hanging opportunities and the larger obstacles that were preventing the site from ranking.

SEO principle I learned here:

You do not need the “best tools.” You can lead an SEO strategy with Google Search Console’s free data. By measuring, iterating with small incremental improvements, you can win.

Curious about the results you will earn?

Contact me or give me a call at the number above.



About The Author

Steve Weber has been marketing online since 2005. He has managed SEO programs for Calvin Klein, Reef, Jansport, Nature Made, Fanatics, and many (many) more other brands ranging across all sizes and verticals.

Steve was a licensed stock stockbroker who adapted his learning of portfolio theory into an effective approach to search engine optimization.  Steve’s SEO strategies emphasize focus, priority, and discipline in a manner that will take your organic traffic levels to new heights.

Steve is currently working on the 91st week of his digital marketing certification quest. In his quest he earns or renews a digital marketing certification each week. You can follow along with the certification quest here.

When Steve is not optimizing the web, he is a musician, marathon runner, and board sports enthusiast.

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